Billboard Advertising

The Minnesota Air National Guard Recruiting team has a requirement for billboard advertising. The purpose of this campaign is to create brand awareness of the MN ANG via advertising on billboards around the state of Minnesota. This advertising campaign will generate recruitment leads at both the 148th Fighter Wing and the 133rd Air wing. The contractor shall provide all personnel, equipment, tools, materials, supervision, and quality control necessary, except as specified as Government Furnished, to perform Advertising Services for the Minnesota Air National Guard (MN ANG), as defined in this Statement of Objectives (SOO).? Requirements (and corresponding deliverables): The contractor shall provide: 5 Static Billboards for a period of 6 months. Billboards to be provided in the following areas: Wyoming, St. Paul, Hinckley, Mankato and Sauk Centre. Once the government provides approved advertising graphics to the contractor, the contractor shall begin producing advertising materials. Provide an audience of these demographics: male/female, ages 18-34.

Government Furnished: The contractor will use pre-approved ANG advertising graphics for advertisements.