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SAM.govRef W50SC2-26-P-A003
UConn Athletics Marketing
D
Contracting officeDepartment of the ArmyContract value$50,000
PublishedJul 13, 2026
LocationEast Granby, CT
- Notice type
- Award Notice
- NAICS industry
- 541890 · Other Services Related to Advertising
- Product or service code
- R701 · SUPPORT- MANAGEMENT: ADVERTISING
- Set-aside
- Not specified
- Place of performance
- ConnecticutEast Granby, CT
- Official notice
- View on SAM.gov ↗
Description
USPFO CT Purchasing and Contracting awarded a sole-source, Firm-Fixed-Price (FFP) contract using Simplified Acquisition Procedures (SAP) in accordance with FAR 13.106-1(b)(1)(i). The requirement was for UConn Athletics Marketing to support the CT Air National Guard Recruiting and Retention program. Learfield Communications LLC is the only known source capable of satisfying this requirement because they have the sole right to advertise for UConn sporting events and through their digital platform.
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